Neha Oberoi
BRAND & DIGITAL MARKETING MANAGER
Software and Technology
My career started in Digital Marketing in 2016 as a blog and social media manager for a London based luxury wedding brand however I have been blogging as a hobby since 2010. Since starting my career I have worked with beauty, fitness, and family brands with the focus being on organic Instagram growth and blog management. I love the dynamic start-up culture and loves working with growing female-led brands.
As well as Brand Marketing Management I also run an Instagram account called Neha. social which aims to help entrepreneurs build their social media audience.
Every day is very different, especially when working with high-growth brands. You’re usually doing more than 1 thing at the same time and there are always new things popping up so it’s hard to give an example of what my day looks like! I’ve sort of given an idea below though.
AM
The morning usually consists of catching up with the team, reviewing ad performance, and newsletter performance, and attending meetings.
PM
The afternoon consists of working on social media and blog content, working on tests, replying to emails, checking on organic social media performance
- Education: So important to keep learning especially in the digital world. I learn a lot from listening to podcasts, watching youtube videos, and following people in the industry on social media.
- Reach out to people: If you want to get in the industry start reaching out to business owners in the industry who may need help with social media and ask to manage their channels for a trial period. Great for experience and your CV.
- Network: Go to industry events, it’s a small world and a lot of social media managers are connected or know of businesses who may be looking for executives. Making these connections are so important for career growth.
MY WORK
